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The Super Bowl and the halftime show are still as popular as ever. On Sunday, Kendrick Lamar performed the halftime show during a blowout game between the Chiefs and the Eagles.
While fans on social media were split about Lamar’s performance, the LA-based rapper was still able to break records.
According to Fox, the game was the most-watched Super Bowl of all-time with an average viewership 127 million.
Via Fox Sports
The 127.7 million viewers set a new all-time high mark for Super Bowl viewership (up +3% vs. 123.7 million viewers last year) featuring fans across all platforms, including television (FOX, FOX Deportes and Telemundo) and digital (Tubi and NFL digital properties, including NFL+).
Philadelphia’s big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM – 8:15 PM ET), per Nielsen Media Research.
Fox went on to report that Lamar’s halftime show drew an average of 133.5 million viewers which is up from last year.
The Apple Music Super Bowl Halftime Show, starring Kendrick Lamar, drew an average of 133.5 million viewers across television and digital platforms from 8:30 PM – 8:45 PM ET (up +3% vs. 129.3 million viewers last year)
Sets new record as most-watched Super Bowl halftime performance in history
Fox is taking a victory lap after releasing the big numbers.
FOX Sports 🤝 Most-Watched #SuperBowl Ever
Final viewership numbers bring #SuperBowlLIX to 127.7 million viewers across all platforms.
✔️Peak audience of 137.7 million viewers
✔️Most-watched Super Bowl halftime performance in history with 133.5 million viewers
✔️Most-watched… pic.twitter.com/m1FI3Sgsn0— FOX Sports PR (@FOXSportsPR) February 11, 2025